History
First stock photo companies (1920–1930s) edit Newspapers and magazines were first able to reproduce photographs instead of line art in the mid-1880s with the invention of the half-tone and its use on a printing press. Initially starting with staff photographers, independent free-lance photographers eventually took over. One of the first examples of a stock photo was circa 1920 when American photographer H. Armstrong Roberts ensured that the people photographed in "Group in Front of Tri-Motor Airplane" all signed model releases. This allowed the photograph and others like it to be commercially viable. In an effort to save the cost of hiring photographers for commission-based photo shoots, publishers and advertisers began to consider stock photos as a less risky alternative. One of the first major stock photography libraries was founded in 1920 by H. Armstrong Roberts. The Bettmann Archive in New York is an example of an early traditional stock agency, with the company deliver...
Comments
Post a Comment